Actual market research

Now that I've identified different elements of market research, I have to do some actual research for five of them. Here's what I discovered:

1) How many gaming news sites charge for content?

To my surprise, very few gaming news sites charge for paid content. In fact, only found one that did. Companies that would be big competitors such as IGN, Polygon, Gamesradar and Joystiq do not charge readers for content, and, as a result, there are no paywalls. Game Informer, one of the most subscribed magazines in the U.S., charges readers for the actual magazine, but most of the online content is free. Some online content is only available with a subscription, however.

2) The number of mobile gamers in America.
Based on a review by Newzoo, there were over 100 million mobile gamers in America in 2012, a 35 percent increase from 2011.

3) The Average price of mobile games.
For this element, I went to the Apple App store's top 10 paid games. Eight out of 10 titles were priced at $0.99; one is priced at $6.99 and one is priced at $8.99. I searched through the app store some more, and while there seems to be a mix of prices, it was clear that a majority of games are priced at $0.99.

4) Which gender plays mobile games the most?
Based off of the same study by Newzoo, 58 percent of mobile gamers are male in the U.S.

5) The amount of money gaming news sites charge for content.
As I said before, Game Informer is the only gaming news site that I found that charges for content. It costs $20 for a 12-month subscription.